Formulas that feel ultra-luxe and are easy to use, regardless of the time or the money you have to spend on your hair.

Helping people get off the street & back on their feet by donating a portion of their (consciously crafted) product sales to detox, sober living & rehab facilities. 

Merging cutting edge science with the wisdom of herbal medicine traditions, Idea creates expertly formulated supplements that are packed with adaptogenic power and designed to integrate seamlessly into your health journey.