Born and raised in Malibu, hairstylist Dominick Serna (AKA Dom Dom) has become known for his passion to educate and inspire other stylists. When he is not traveling the country to teach classes, he is sharing instructional videos that showcase his most coveted tips for cutting + styling hair.

In an effort to make high-quality hair tools and accessories accessible to all, he has created his own line of products that you can shop below.